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Our best-selling OEM teeth whitening solutions — trusted by leading German dental clinics, pharmacy chains, and private-label beauty brands across the DACH region.
JoyWay Technology Co., Ltd. is one of leading teeth whitening manufacturer in the cosmetic dentistry business since 2009. We are located in Shenzhen city, China. We focuses on R&D, manufacturing first class private label teeth whitening and oral care products recognized worldwide. We have always pursued the spirit of "Quality, Innovation, and Responsibility". We determined to give professional products and high-quality services to every customer. Quality is the first importance in every product we manufacture and every service we provide.
Germany represents one of the most dynamic and regulated oral care markets in Europe. With a population of over 84 million and a strong culture of preventive dental care, the demand for at-home teeth brightening solutions — including whitening strips, gel pens, and LED kits — has grown substantially over the past decade.
The German cosmetic dentistry market is projected to surpass €1.2 billion by 2027, with teeth whitening products — particularly at-home strips and gel pens — accounting for a growing share. Consumer spending on oral aesthetics in Germany has risen by over 18% since 2020, driven by social media influence and increased awareness of dental aesthetics.
In Germany, major pharmacy chains (Apotheke) and drugstore retailers such as dm-drogerie markt, Rossmann, and Müller are primary distribution channels for teeth brightening strips. These retailers demand strict compliance with EU Cosmetics Regulation (EC) No 1223/2009 and require CE marking and CPSR documentation — requirements our products fully meet.
Online platforms including Amazon.de, Otto, and Zalando have become major sales channels for private-label teeth whitening brands in Germany. German consumers increasingly prefer to purchase whitening strips online, valuing detailed ingredient transparency, customer reviews, and competitive pricing — areas where our OEM solutions excel.
German consumers are particularly conscious of ingredient safety and environmental sustainability. The demand for peroxide-free, vegan, and cruelty-free teeth whitening strips has surged. Our product lines include PAP+ (Phthalimidoperoxycaproic Acid) based formulations that are gentle, effective, and fully compliant with German and EU cosmetic regulations.
Professional teeth whitening services are increasingly integrated into dental practices (Zahnarztpraxis) and beauty salons (Kosmetikstudio) across Germany's major cities including Berlin, Munich, Hamburg, and Frankfurt. Chair-side whitening kits and professional-grade LED lamps are in high demand for clinical and salon use.
The German market offers exceptional opportunities for private-label teeth whitening brands. With consumers willing to pay a premium for branded oral care products, many German entrepreneurs, dental practices, and wellness brands are launching their own teeth whitening product lines — leveraging our one-stop OEM manufacturing capabilities.
Founder, Vic, believe that smile and happy belongs to everyone in the world, no matter rich or poor. He recognized a real need to produce top quality teeth whitening products with more cost-effective price. Besides, after learning how environmental contaminants and harmful chemicals affect health, he created a teeth whitening line free from unsafe ingredients.
This philosophy resonates deeply with the German market, where consumers and regulatory bodies alike demand the highest standards of ingredient safety, product transparency, and environmental responsibility. Our founding principles align perfectly with the values of German consumers and business partners.
From Berlin's vibrant wellness studios to Munich's upscale dental clinics and Hamburg's thriving e-commerce sector, our teeth brightening strips and whitening solutions serve a wide range of German business contexts.
German dental practices use our professional chair-side whitening kits and LED lamps to offer in-office whitening treatments. Our products meet the strict standards required by the Bundeszahnärztekammer (German Dental Association).
Beauty salons and wellness centers across Germany's major cities offer teeth whitening services as a premium add-on. Our mobile LED whitening lamps and professional kits are designed for salon environments, delivering consistent and visible results.
Our CE-certified, CPSR-compliant teeth brightening strips and gel pens are ideal for pharmacy and drugstore retail. We provide full regulatory documentation to support product registration and shelf placement in dm, Rossmann, and independent Apotheken.
German e-commerce sellers and FBA (Fulfilled by Amazon) businesses use our private-label teeth whitening products to build successful online brands. We provide Amazon-ready packaging, compliance documents, and customized formulations for the German online market.
Germany's thriving fitness and wellness industry — with brands like McFit and FitnessFirst — increasingly incorporates teeth whitening as part of holistic beauty and wellness offerings. Our at-home kits and strips are popular retail additions in gym reception areas and wellness boutiques.
Germany's major airports — Frankfurt Airport (FRA), Munich Airport (MUC), and Berlin Brandenburg Airport (BER) — host duty-free and travel retail outlets where compact teeth whitening pens and strip kits are popular impulse purchases among international travelers.
We manufacture a broad range of natural based teeth whitening and oral care products, including teeth whitening gel syringes and pens, teeth whitening home kits, chair-side teeth whitening kits for dentists, salons and spas, home use small LED teeth whitening lights, professional teeth whitening machines, teeth whitening strips, and other oral care products, like teeth whitening powder, toothpaste, mouth trays, etc.
For the German and DACH market specifically, we offer formulations that comply with EU Cosmetics Regulation No 1223/2009, with hydrogen peroxide concentrations within legal limits for consumer products, and alternative PAP+ formulations for peroxide-free preferences. We have products you need — if we do not have it, we can make it for you.
We must guarantee the safety and quality of the products at every stage of the production process. With leading R&D capability in the field of teeth whitening and oral care products, we have obtained ISO13485, ISO22716, US GMP, US BSCI and domestic medical device system certification.
Our products have obtained CE, CPSR, SGS, RoHS, REACH, WEEE and other necessary certificates — making them fully eligible for sale in Germany and across the European Union. These certifications are particularly critical for German market entry, where regulatory compliance is strictly enforced by the BfArM (Federal Institute for Drugs and Medical Devices).
We specialize in doing private label teeth whitening products for customers. We can customize formulations, specific concentrations, flavors, colors, aromas, kit components, labels and packages, etc to meet different customers' needs. We manufacture products for many customers under their own brand in the world.
For German and DACH-region clients, we offer German-language packaging design support, EU-compliant labeling (including INCI ingredient lists, mandatory safety warnings in German), and dedicated account management to ensure smooth market entry. Whether you are launching a new brand on Amazon.de or supplying a pharmacy chain, our team is ready to support your business growth.
Understanding the evolving landscape of the German oral care and cosmetic dentistry industry is essential for brands and distributors entering this market. Here are the critical trends our German partners are capitalizing on.
German dental clinics and premium beauty brands are adopting AI-based tooth shade analysis apps that recommend personalized whitening treatments. Our 27-color 3D shade guide products integrate seamlessly with these digital diagnostic tools, enabling precise before-and-after comparisons for German consumers.
Germany leads Europe in environmental consciousness. The Verpackungsgesetz (Packaging Act) mandates sustainable packaging practices. We offer eco-friendly, recyclable packaging options for our teeth brightening strips and kits, helping German brands meet both consumer expectations and regulatory requirements.
German influencers on Instagram, TikTok, and YouTube are major drivers of teeth whitening product discovery. Our photogenic, well-branded private-label products are designed to perform in unboxing videos and before-and-after content — a critical factor for success in Germany's social commerce landscape.
Dedicated to supplying the most reliable products to customers, JoyWay Technology cooperated with private-label companies, distributors, dentists, salons and spas, teeth whitening stores, traditional and online retailers, and consumers all over the world, such as UK, Ireland, Germany, France, Italy, US, Canada, Australia, New Zealand, South Korea, Japan, etc. We have established long term relationships with them.
We own more than 30 overseas design and utility patents for our products. Our high quality, cost-effective teeth whitening products and systems can help customers to create profitable teeth whitening businesses. In Germany specifically, we partner with dental distributors, pharmacy wholesalers (Pharmazeutischer Großhandel), and direct-to-consumer e-commerce brands to deliver outstanding results.
In good faith, high quality, fairness and mutual benefit, we will continue to expand with more distribution, enterprise, etc cooperation and common development hand in hand!
We are responsible for the highest ethical and performance standards. We promise to be there before and after the purchase. We guarantee 100% satisfaction. We will make you smile.
For our German partners, this means punctual delivery, full customs and regulatory documentation support, transparent communication, and a dedicated after-sales team — because we understand that reliability and trust (Vertrauen) are the cornerstones of successful long-term business relationships in Germany.
To provide high quality products with very reasonable price to the world, make you smile because you will be satisfied with our products and service, make your customers' smile more beautiful because of good effect of our teeth whitening products but 100% safe.
We take our responsibility to the German market seriously — ensuring every product that reaches a German consumer or business partner has been manufactured to the highest standards, tested rigorously, and packaged to meet all EU and German regulatory requirements. Safe, effective, and beautiful smiles are our mission.
Partner with JoyWay Technology — your trusted OEM manufacturer for CE-certified, EU-compliant teeth brightening strips, gel pens, LED kits and more. From formulation to packaging, we handle everything so you can focus on building your German brand.
Get a Free Sample & QuoteExplore our full range of OEM teeth whitening and oral care products — all CE certified and ready for the German and European market. From professional clinic equipment to at-home consumer kits, we have everything your business needs.
