JoyWay Technology Co., Ltd. is one of the leading teeth whitening manufacturers in the cosmetic dentistry business since 2009. Located in Shenzhen City, China, we focus on R&D and manufacturing first-class private-label teeth whitening and oral care products recognized worldwide. We have always pursued the spirit of "Quality, Innovation, and Responsibility" — delivering professional products and high-quality services to every customer, including our growing network of Bulgarian business partners.
Our most popular teeth brightening strips — ideal for Bulgarian pharmacies, dental clinics, beauty salons, and e-commerce brands seeking private-label solutions.
Bulgaria's oral care and cosmetic dentistry sector is experiencing robust growth, driven by rising consumer awareness, EU-aligned safety standards, and expanding e-commerce infrastructure.
Bulgaria, as an EU member state, follows strict cosmetic product regulations under the EU Cosmetics Regulation (EC) No 1223/2009, which means all teeth brightening strips sold in Bulgarian pharmacies, dental clinics, and retail stores must comply with CE marking, CPSR (Cosmetic Product Safety Report), and REACH standards. JoyWay Technology's products are fully certified to meet these requirements, making us the ideal manufacturing partner for Bulgarian importers and brand owners.
Bulgarian consumers increasingly demand PAP (phthalimidoperoxycaproic acid) based, hydrogen-peroxide-free whitening strips that are gentle on enamel and free from harmful additives — aligning with EU wellness trends.
Platforms like eMag.bg, OLX Bulgaria, and local Shopify stores are driving direct-to-consumer teeth whitening sales. Private-label strips with Bulgarian-language packaging are in high demand for online retail.
Bulgarian dental practices in Sofia, Plovdiv, and Burgas are increasingly retailing take-home whitening strips as an add-on service, creating a significant B2B opportunity for professional-grade OEM products.
Nail salons, aesthetic studios, and wellness spas across Bulgaria are adding teeth whitening services to their menus, requiring salon-grade whitening strips with attractive private-label branding.
Post-2021 EU rules cap hydrogen peroxide at 0.1% for consumer whitening products. Bulgarian importers need certified manufacturers who understand these limits and can formulate compliant, effective products.
Seasonal gifting (Christmas, Easter, Valentine's Day) and subscription box models are emerging in Bulgaria, creating demand for customised packaging of teeth brightening strips tailored to Bulgarian holidays and culture.
From the bustling streets of Sofia to the Black Sea coast of Varna, our teeth brightening strips serve diverse Bulgarian business environments.
Retail-ready whitening strips with Bulgarian-language INCI labelling, CE marks, and EU-compliant CPSR documentation for pharmacy chains such as Remedium and Benu.
Chair-side and take-home professional whitening strip kits co-branded with dental practice logos, ideal for patient retention and upselling in Plovdiv's growing private dental sector.
Premium whitening strip kits packaged as luxury wellness products for Black Sea resort spas and wellness hotels, capitalising on Bulgaria's thriving health tourism industry.
Full private-label OEM service for Bulgarian online retailers — custom formulas, branded packaging, dropship-ready quantities, and full EU compliance documentation included.
Founder Vic believes that a bright smile belongs to everyone in the world — regardless of wealth. He recognised a real need to produce top-quality teeth whitening products at a more cost-effective price. After learning how environmental contaminants and harmful chemicals affect health, he created a teeth whitening line completely free from unsafe ingredients — a philosophy that resonates strongly with Bulgaria's EU-conscious, health-aware consumers.
We manufacture a broad range of natural-based teeth whitening and oral care products, including:
✔ Teeth brightening strips (our flagship for Bulgaria) ✔ Whitening gel syringes & pens ✔ Home whitening kits ✔ Chair-side kits for dentists, salons & spas ✔ LED teeth whitening lights ✔ Professional whitening machines ✔ Whitening powder, toothpaste & mouth trays
If we don't have what you need — we can make it for you.
We guarantee the safety and quality of our products at every stage of production. With leading R&D capability in the field of teeth whitening and oral care, we have obtained:
All certifications are fully recognised within the EU, ensuring frictionless import and retail of our teeth brightening strips in Bulgaria and across the European single market.
We specialise in private-label teeth brightening strips for Bulgarian companies, distributors, and brand owners. Our full customisation service includes:
🔬 Formulation: PAP or peroxide-based, specific concentrations, flavours & aromas
🎨 Packaging: Bulgarian-language labels, custom box design, eco-friendly materials
📦 MOQ Flexibility: Small trial orders available for new Bulgarian market entrants
📋 Documentation: Full EU CPSR, CE, and REACH compliance files provided
We manufacture products for many customers under their own brand worldwide — and we are ready to do the same for your Bulgarian business.
Dedicated to supplying the most reliable products to customers, JoyWay Technology cooperates with private-label companies, distributors, dentists, salons and spas, teeth whitening stores, traditional and online retailers worldwide — including the UK, Ireland, Germany, France, Italy, US, Canada, Australia, New Zealand, South Korea, Japan, and now increasingly serving Bulgarian and broader Balkan market partners.
We own more than 30 overseas design and utility patents for our products. Our high-quality, cost-effective teeth brightening strips help customers create profitable whitening businesses — whether you're launching a new Bulgarian brand or scaling an existing one.
In good faith, high quality, fairness and mutual benefit, we will continue to expand with more distribution, enterprise, and cooperation — growing hand in hand with our Bulgarian and global partners.
We are responsible for the highest ethical and performance standards. We promise to be there before and after the purchase. We guarantee 100% satisfaction. We will make you smile.
To provide high-quality products at a very reasonable price to the world — making you smile because you will be satisfied with our products and service, and making your customers' smiles more beautiful because of the excellent effect of our teeth whitening products, which are 100% safe for everyday use.
For Bulgarian partners, this means full EU regulatory compliance, transparent ingredient disclosure, and a supply chain you can trust — from our factory floor in Shenzhen to pharmacy shelves in Sofia.
Explore our full collection of OEM & private-label teeth brightening strips — all EU-certified and ready for the Bulgarian market.